What Is Web 3.0? The Future of the Internet
“Hey Siri, What’s the current price of gold?”
“I can’t get any information about this commodity. Sorry about that.”
Siri has only accepted a few commands that it can carry out for the longest period. For instance, simple actions like reminders and instructions to the nearest grocery store. All thanks to the pre-programmed algorithms in the iPhone. However, these can only do simple internet searches and provide equally basic responses based on store location.
You can read more about the voice search technology and how you can leverage it as a marketer here!
Moreover, this is only true if the store has a website that clearly displays directions; otherwise, the search results may be inaccurate. In Web 3.0, however, asking Siri how to build an outhouse would result in step-by-step instructions without the need to go to a web site.
With Web 3.0, instead of the unpleasant “I don’t know,” Siri and other personal assistants will increasingly be able to provide decisive answers to questions posed by users.
Web 3.0 is a unified Web experience. Under this, machines can comprehend and catalog data in the same manner that humans do. The information gathered will be organized in a hierarchical fashion. Therefore, data with comparable features could be linked and consumer-specific information could be retrieved quickly and effectively.
Web 3.0, according to Wolfram, is when computers, rather than humans, will create new information.
Sounds fascinating, right?
So, let’s dive into the world of the Web and learn about its evolution, future and Web 3.0 marketing.
The Evolution of the Web: Web 1.0 to Web 3.0
The Web has evolved in its own unique way as a catalyst for technical innovation. It moved from the static informing properties of Web 1.0 to the interactive experience provided by Web 2.0. Without any further ado, let’s take a closer look at each stage.
The early days of the Internet were dominated by information delivered via static websites with no opportunity for interaction. It was primarily created by information portals with flat material that allowed visitors to “just” read but not submit any comments, reviews, or feedback.
The British Encyclopedia (or any other traditional encyclopedia) is a quintessential example of this initial period of the Internet, as it “simply” digitalized the content. In short, shifting it from offline to online but without allowing users to contribute or create new content.
The capabilities to communicate, share information, add content, and trade data define Web 2.0. It is the second stage of the World Wide Web’s evolution. This age, also known as participatory. It allows all users to participate, create online material (user-generated content), and interact with other users effortlessly (usability).
The transition is from the “readable” to the “writable” phase, from passive users (consuming content) to active users (creating content), and from the static to the dynamic web!
You can read more about the Web 2.0 and 10 best Web 2.0 websites for SEO here.
Web 3.0, the next step in the evolution of Web, is already underway. As previously stated, it would enable a global data warehouse in which any data format may be transferred and interpreted by any device across any network. It is important to emphasize that web 3.0 does not imply the creation of a new Web. But rather an expansion of the technologies that currently exist in Web 2.0.
Web 3.0 and Blockchain
Blockchain is the cornerstone for Web 3.0 since it resolves the majority of the flaws that plagued Web 2.0.
Blockchain is no longer only about bitcoin or cryptocurrencies in general. It is a disruptive and revolutionary technology. And it will have a significant impact on a wide range of areas in our lives. One can compare the revolution generated by the World Wide Web and the Internet in general to the revolutionary power of such technology.
Web 3.0 users have complete control and ownership of their data thanks to blockchain technology. Data will be encrypted as it travels via the network, ensuring its security. The web will become more user-centric as a result of blockchain, making it more user-friendly.
What are the Key Elements of Web 3.0?
The fundamental architecture of Web 3.0 has yet to be determined. However, there is universal agreement on several of the main qualities that this new version of the internet will have:
Web 3.0 will be able to evaluate and act on a vast ecosystem of digital information as part of its underlying operational paradigm by building complex linkages between user behavior, web services and other contextual data.
This innovation will enable unparalleled data communication and will represent a considerable divergence from the current internet model, which is based on keywords and organized numerical values. In many ways, the Semantic Web’s purpose is to make online data machine-readable, thereby boosting its overall efficiency and efficacy.
Advanced artificial intelligence (AI) software capable of decrypting natural language and comprehending user intent will power Web 3.0’s semantic web. Therefore, compared to the current internet, which is still heavily reliant on direct user inputs, the new internet is projected to enable more natural, user-centric interactions.
These AI techniques will also be critical in ensuring the integrity of Web 3.0’s content ecosystem by distinguishing credible material from low-quality or fraudulent uploads.
Virtual reality/augmented reality (VR/AR) experiences are currently available thanks to current technology. Web 3.0, on the other hand, will expand the usage of 3D graphics and virtual reality technology. Therefore, blurring the lines between the physical and digital worlds.
This immersive technology will enable new ways to interact with products and services, as well as display and retrieve information. All thanks to Web 3.0’s ability to represent actual items in the digital domain and vice versa!
Secure and Ubiquitous Data
Web 3.0 will usher in a new era of networked Internet of Things (IoT) devices and multiplatform interoperability, but the data stored and shared on this new internet will be more secure and adaptable than present web data.
This will be facilitated by Web 3.0’s decentralized network infrastructure will help reduce the danger of centralized server outages, eliminate non-value-adding middlemen, and give consumers complete control over their data.
Web 3.0 may also make it possible for applications to be more device-agnostic and allow different types of hardware and software platforms to communicate with one another without causing operational friction or incurring additional development costs.
The Key elements of Web 3.0 are:
- The emergence of new programming languages that can categorize and modify data, allowing machines to understand data and the sentences that describe it.
- The skill to extract contextual information from a Web search and organize it in a hierarchical fashion based on related features for quick and precise retrieval.
- The capacity to get data from a broader and more diverse range of sources, including previously walled apps.
- The ability for all types of devices and machines to create and share all types of data over all types of networks.
Why Will Web 3.0 Be Useful?
Web 3.0 will provide machines the ability to categorize and add meaning to data, expanding the Web’s spectrum of applications and opening up new possibilities.
1. Greater User Utility
Consumers, developers, and machines all will be working together more now. Information will become more integrated and precise, widely available, and valuable to information consumers as Web 3.0 enables machines to read, understand, and reason with information on the Web.
2. Easy Data Management
Web 3.0’s autonomous properties will reduce data administration workloads and enable new intuitive and personalized Web services. In this context, web services refer to websites that can not only give static information and allow users to engage and contribute information, but also generate new online services based on user preferences.
3. Agent Based Distributed Computing
It refers to a shift in computing paradigm from information being delivered via a client/server initiative to information being gathered and distributed independently.
4. Assist in Effective Research
The potential of Web 3.0 to autonomously integrate and arrange data will improve the accuracy and availability of research data repositories. This will improve knowledge management and allow for more efficient and collaborative research with fewer constraints (such as language barriers). It will also aid in the development of business intelligence and big data skills.
5. Better Search Experience
Web 3.0 will address the shortcomings of existing search engines, which lack coherence in two key areas: resource reliability and relevance of information found. Natural language processing and Web 3.0 will allow a search engine to categorize information based on context within a document, rather than just phrase detection.
This, paired with data collected by AI, will allow users’ tastes to be better defined and searches to be more exact and tailored than is currently achievable with current algorithms.
6. Benefit Marketing Schemes
Consumers’ personal behaviors and information will be harvested by AI, resulting in a tailored Web experience and a plethora of inbound marketing opportunities. The dissemination of information to consumers who value it is known as inbound marketing.
Inbound marketing’s major goal is to target individual consumers based on semantically connected market categories and to establish an electronic relationship with them by personalising their economical browsing experience.
What is Web 3.0 Marketing?
Web 3.0 marketing refers to the transition from Web 2.0 to the next wave, which is currently underway. Browsing behaviors, browsing ways, more intelligent information, the experience we seek, and the openness of the Internet primarily drives the Web 3.0 marketing.
Customized, intelligent information is at our fingertips, on any device, from anywhere in the world in the Web 3.0 marketing universe!
5 Key Trends of Web 3.0 Marketing
Here are the key trends of Web 3.0 marketing you should know about.
It’s the skill to express yourself in a limited amount of characters. Since people are busy and have limited time, why not get down to the point of the narrative in 140 characters or less?
For Example: Twitter, Pluck and Jaiku
2. Virtual Reality
Virtual Reality worlds are virtual environments where users can engage with people from all over the world in a three-dimensional setting. Meetings are held in these settings, while trade displays have been supplanted with virtual reality shows.
For Example: Second Life, Funsites
It allows visitors to tailor their experience. They’ve grown accustomed to seeing their names at the top of websites, individualized emails, and even enhanced checkout choices tailored to their preferences. Customization will become the norm as the web grows more intelligent.
For Example: Google, Amazon
4. Increased Mobility
It capitalizes on the fact that there are billions of cellphone users worldwide. This figure is substantially higher than the number of people who use computers. Consumers are using their mobile phones to browse the Internet, make purchases and everything imaginable. They’re also using their phones to become instant journalists by filming random acts with their phones!
For Example: iPhones, BlackBerrys
5. On-Demand Collaboration
It lets users communicate in real time by reviewing papers, collaborating, and making changes. On-demand collaboration is also made possible by software as a service. It will allow users to employ just web-based solutions.
For Example: Google Docs, Slideshare
Additional Tips for Web 3.0 Marketing
You’ll need a basic toolkit of technology and expertise to get ready for Web 3.0 marketing. Here are the basics that we propose you start embracing and putting into practice in your company.
- A system for sending voice broadbands to mobile phones, as well as SMS (text messages)
- A customer relationship management system that is accessible via the internet.
- A one-stop shop for gathering leads, controlling sales, and attracting affiliates.
- A solid programming team (or individual, to begin with), whether in-house or outsourced. This applicant should be able to create applications, work with open-source code, and, ideally, know Second Life programming.
- A platform that allows employees to connect and cooperate digitally across a corporation. You can use applications like Gmail, Google Docs, Google Forms, Google Chat, and Google Calendar.
While there are many parts of the Semantic Web that have yet to be explored, and much study to be done, this technology is obviously evolving into a major player in the modern Web cosmos.
What are your thoughts on Web 3.0 and its applications? Do you believe Web 3.0 has the potential to deliver considerably more usefulness to users than the majority of Web 2.0 apps used by consumers, such as social media, streaming, and online shopping? Please feel free to express your thoughts in the comment section!
If you wish to learn more about different marketing trends, strategies, tips and how-to guides, do check out our website for regular updates.