SEO or search engine optimization is one of the strongest pillars of your online marketing strategy. It involves 3 broad activities –
1. On-page SEO building,
2. Off-page SEO building activities
3. Technical SEO
On-page SEO involves – Your website content strategy, building internal links, creating pillar blog posts, and supporting blog posts basis your targeted keywords.
Off-page SEO is all about building a reputation in your target segment. This means getting backlinks to your site from relevant authority/ partner sites online.
SEO Basics Checklist
- Setup The Google Search Console
- Setup Google Analytics
- Install Yoast SEO (WordPress Users Only)
Keyword Research Checklist
- Discover Long Tail Keywords via “Google Suggest”
- Find Valid or Relevant Keywords In The Google Keyword Planner tool
- Identify Low Competition Keywords With KWFinder
- Find “Question Keywords” With ATP On-Page
SEO Checklist
- Include Your Keyword In Your URL
- Use Short URLs
- Embed Title Tag Modifiers. Use Your Keyword Once with Minimum 150 Words
- Use Your Keyword in the H1 and H2, or H3 Tags
- Optimize Images
- Use Synonyms and LSI Keywords
- Use External Links, Internal Links Technical
SEO Checklist
- Identify Crawl Errors
- Find out How Google review Your Page
- Make Sure Your Site is Mobile-Friendly
- Fix Broken Links
- Secure Your Site with HTTPS
- Check Your Site’s Loading Speed
Content Checklist
- Create Better Content Using “The Skyscraper Technique”
- Cover Your Page’s Topic In-Depth
- Use Schema Mark-up
- Focus on better Content Formats That We Are Working Right Now
- Use Multimedia
Link Building Checklist
- Build Powerful Backlinks with Guest Posting
- Build Contextual Backlinks With Link Roundups
- Become a Podcast Guest
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