Guest Blogging: The Definitive Guide 2022
If you have been sitting all day long and questioning yourself about the constant slow traffic on your website, then you probably need to know the definitive guide “Guest posting”.
Despite the discovery of many new helpful tools, Guest Blogging or Guest Posting has still been one of the best ways to boost up the traffic on your site. Therefore, if you want to grow your marketing strategies, and know more about the above-mentioned definitive tool Guest posting, here refer to the following article.
A glimpse of Guest Blogging
Guest blogging is when you invite outsiders to write for you. In simpler words, it means blogging on another’s website as a guest. If you want to grow traffic on your site, increase the brand name of your company, or want to build up trust amongst the public, then Guest blogging is the only way. One definitely needs to contribute to other blogs related to their niche.
The process of Guest Blogging gives advantages to both individuals and the company.
The goal of Guest Blogging
The following are the three major goals of Guest Blogging:
- Networking: One of the best advantages of Guest Blogging is it builds on relationships and networking. People may like your content and reach out to you. Your network automatically grows once you start writing for others.
Gradually, people start influencing you and your work. This strategy is proved to be useful for the growth and development of your organization.
- New Audience: Guest blogging helps one in expanding its limited audience. Essentially, by working for a new company one meets up with an already set up organization. The goodwill that you establish by entering the organization will lead to a sufficient increase in your list of audience.
Therefore, Guest Blogging increases the platform of your audience.
- Search Engine Optimization(SEO): Last but not the least, Guest posting is used as a profound of increasing traffic to your page. One should always remember to refuse to use a link to your own blog. Also, the link will be generated itself.
Later, the quality of the site plays a big factor in the ranks by search engines. Together, generating these backlinks through Guest Posting will help one to boost them in the search engine ranking.
Advantages of Guest Blogging
There are tons of advantages of Guest blogging. Here, I have mentioned five of them below:
- Improves Online Authority: During this global pandemic, online marketing is all about authority. It is about converting the minds of your daily customers to pay for their readings. Thereby, asking them to subscribe to your website for your blogs and posts.
By writing for other companies you get a chance to prove your credibility. Hence, this will make your audience trust you and they will start paying for your write-ups.
- Instant Traffic: Contributing to other websites really pique the audience’s interest. If you are a good writer and add a lot of quality posts, then you probably should expect a lot of traffic through guest blogging.
- Personal Networking: As stated above Guest posting will always enhance your personal networks. This is one of the major goals of Guest Blogging. The process of building networks and relationships becomes simpler through guest posting. Networking helps in seeking partnerships, opportunities, and connecting with influencers.
- Enhances your social media: Guest blogging increases the number of media shares to your personal content. When you contribute to an authoritative blog, you let them vouch for your brand. When you become a part of the new team, the guest allows you to link your social media accounts. Therefore, makes your social media account reachable, trustworthy, and attractive.
- Your Backlink profile: Guest posting fortifies your backlist profile. In most cases, guest posts allow the contributors to leave one link to their own site. This greatly benefits your SEO. These backlinks are easily approached by search engines. Therefore, one must remember to target websites in their own niche to build relevancy.
Find out Guest Blogging Opportunities
Typically, there are several ways to find out different opportunities to write for others or mainly do guest posting. Following, I have listed some of the most common and reliable ways of finding guest post opportunities:
- Google searches: Google is the only place where you will get varieties of such opportunities. You can always google and search for the same. However, remember to use keywords when you search. I have listed some of the useful keywords below:
- SUBMIT A GUEST POST
- WRITE A GUEST POST
- GUEST POST
- GUEST POST GUIDELINES
- ACCEPTING GUEST BLOGS
- Prolific Guest Blogger: If you read a lot of profit blogs and inspires or follows one of your favorite writer’s post. Then, you will probably have the same name popping up on your site.
After you figure this out, google search the same for the name of prolific guest bloggers. Or you may even add the phrase guest post by (whoever is your favorite writer ). While you do this instruction, a lot of the sites are revealed on the page. The merit of a prolific guest blogger would be you would actually know a guest blogger from the same industry.
- Backlinks of the competitor: Have you or your industry ever pulled up a backlink of your competitor. If yes, then there are 98% chances that your competitor has backlinks from the guest blogs you have done. If not, then you may have access to OSE (Open Site Explorer). You may look at the backlinks of your competitor and check any of the many blogs they have written.
Otherwise, you may also google search (this is convenient to a lot of people). You may use the following link: Domain.com-domain.com”guestpost.
In the above link, domain.com should be replaced with the competitor’s domain.
Guest blogging has been a very useful tool in generating traffic on different websites. You will build upon an individual level. However, before writing to a new website, remember that the content is focused on your niche, the blogs have engaged readerships and the blog maker is active on social media(so that your work done also gets promoted).
Overall, as a guest blogger, you have several advantages. Therefore, do not forget to seek these types of opportunities from the findings mentioned above or it can also be from social searches.