To add Google Tag Manager (GTM) to your landing page, you will need to follow these steps:

• Create a Google Tag Manager account: If you don’t already have one, go to the Google Tag Manager website and create an account. Once you have created your account, you will be given a container code that you will need to add to your landing page.
• Add the container code to your landing page: To add the container code to your landing page, you will need to copy the code and paste it into the section of your landing page. If you are using a content management system (CMS) like WordPress or Shopify, you can usually add the code through a plugin or add it to the header section in your theme settings.
• Create tags: Once you have added the container code to your landing page, you can create tags that will allow you to track various actions on your website. For example, you could create a tag that tracks when someone clicks on a specific button on your landing page.
• Publish your changes: After you have created your tags, you will need to publish your changes to make them live on your landing page. To do this, go to the Google Tag Manager dashboard and click on the “Submit” button.

Once you have completed these steps, you will be able to track various actions on your landing page using Google Tag Manager.

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