The Complete Guide to Ranking Your Podcast
The term “podcast” was added to the Oxford English Dictionary in 2005, but it was yet to gather momentum in the media and amongst the general public. After 16 years podcasting has evolved into a thriving sector, garnering investments from companies like Google, Apple, and Spotify. A greater proportion of businesses are leveraging this platform to reach a new audience and expand their base of consumers who are particularly interested in podcasts and related activities! So, the question is how to make your podcast rank in 2022?
6 Ways to Get Your Podcast Ranking Higher
1. Understand Your Audience and Define Your Niche
It’s important to decide on what topics and for whom you’ll make your podcast. Finding your niche is the first step in starting a podcast. This helps you to focus your efforts on marketing your podcast to your target audience. You may tailor your podcast to their preferences by including content that will benefit them. To do so, build an audience profile and thoroughly research your competitors’ work. Don’t strive to be like them; instead, try to make your podcast unique and include elements that will keep listeners engaged. Conduct in-depth research, surveys and polls, and join social media groups. This way, you can monitor the response of your target audience to observe how they react and make changes accordingly.
2. Podcast Search Engine Optimization
How to find your podcast? People would obviously come across your podcast based on its titles and description. Therefore, the titles should be based on the keywords that people could use to search about that particular topic. It’s important to employ keyword-optimized episode titles and descriptions. To improve your potential visibility in podcast search results, use keywords with a high search traffic. This will make it easier for your users to find your podcast. A podcast titled “The Social Media Marketing Tactics,” for example, what you think it would be about? We know, you know!
3. Create Blog Posts for Your Episodes
What are some ways to use blogs to advertise your podcast? On Google, blogs can be an effective way to promote your podcast. The titles and content used in podcasts provide relevant keywords for your podcast’s SEO. Moreover, a written update notifies users about the podcast’s relevance and what they may expect to learn from it. Following that, discuss the key features that will entice a listener to tune in to your podcast. Other important details to provide are information about the guest using pull quotes, images, links, prewritten tweets and status updates, a hyperlink to the relevant resources, and the link of your podcast. Do you already have a podcast-related blog post? Optimize your pre-existing blog’s on-page SEO to boost the level of traffic and potential subscribers on your podcast.
5. A Great Source of Feedback – Podcast Reviews
Podcast reviews can help you learn how your audience reacts to your content. Positive reviews can motivate you, while negative or mediocre ratings give you room to improve. Another important ranking component in podcast search engines is reviews and ratings. They may also help you figure out what your target audience expects from you. What they want to listen more of and what they don’t. All of this is valuable input that can help you improve your podcast as it progresses. Requesting reviews and ratings from listeners during your podcast episodes is the simplest approach to encourage them.
6. Win Backlinks for Your Podcast Pages
You can invite professionals to be guests on your podcasts to build credibility, attract new listeners, and offer people reasons to connect to your episode. You can also work with other podcasters and appear as a guest on their show. Cover recent developments and share valuable industrial insights in your podcast to give your listeners a reason to tune in.
Podcasts provide you with high-quality backlinks through content. Here are a few of the most effective ways for gaining backlinks for your podcast pages:
The main idea is to make people aware about your podcast and talk about it. This can be done by promoting your podcast to leading sites of your niche, for example, they can review your podcast in their blog. To draw attention, add statistical comparisons with other competitors. Podcasts, with their impact on radio talk shows, are a perfect content format for hosting guests and socializing with other producers in a way that encourages healthy link-building.
Every year, as more people turn to instructive audio information, the need for podcasts grows gradually. For example, according to a survey conducted in 2020, fewer than nine million individuals in the United Kingdom listen to podcasts on a regular basis in 2019. However, by 2020, this figure had more than doubled, with 15.61 million people tuning in during the Covid times and lockdown all over the world.
To improve your Google and other search engine rankings, there are several key factors that come into consideration. You should consider the load time of your website, disseminate your podcast over numerous platforms, and conduct keyword analysis.
Do promote your show well, and take feedback seriously. Only then will you be able to sell your show to your audience. To make your content more discoverable on Google and podcast listening apps, do follow these six tips. And best wishes for your podcasting endeavors!
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