“Hey Siri, what’s the meaning of life?”
“You know that feeling when you put on nice warm freshly-dried clothes? Well, I don’t. But I heard it’s nice. So maybe that.”
At some point in life, we have all asked this question from our voice assistants. Maybe even sillier ones about their age and interests to hear the responses!
(How old are you? What is your favorite movie? are one of the most asked questions to voice assistants!)
However, besides keeping you entertained, the technology used by these voice assistants can also help you save time. Voice search eliminates the need to open a search engine website and type a query into a search box.
The voice search allows for quick, simple, and easy access to information. From the location to the nearby pharmacies, reviews of the local restaurants to the latest political news!
New Level Unlocked: Access to every piece of information without even lifting a finger!
According to a report by InsightSLICE, the global AI-based and voice recognition industry is expected to reach $27.3 billion by 2030. Therefore, with several people utilizing voice search, it will be smart to optimize your business for it as well.
Businesses using voice search optimization techniques like using long tail keywords to help them rank organically in voice search results is one way! But before we jump into this, let’s start from the beginning.
What is Voice Search?
Voice Search technology searches for a desired response to queries using speech recognition and natural language processing. This way, users can quickly obtain precise and unambiguous responses. These are frequently read back to them.
This application can be found on computers, smartphones, tablets, televisions, smart watches, and other voice-activated devices. Google Assistant, Amazon’s Alexa, Microsoft’s Cortana, and Apple’s Siri are the most popular digital assistants that utilize Voice Search. These gadgets process and transcribe human speech into text using powerful speech recognition.
History of Voice Search
“Hey Siri, how’s your life?”
“I am happy to be alive.”
In terms of technology, voice recognition dates back to the 1950s and 1960s. Google, on the other hand, introduced the modern form of voice search in 2002, which included a wider range of phrases.
Why is Voice Search Becoming Popular?
Using voice search has a number of advantages.
1. Better Technology
Higher-quality voice search is now possible thanks to recent advancements in speech recognition, which are backed by high-quality speech signal acquisition and high bandwidth coverage.
2. User Friendly
It is worth mentioning that the usability of typing has improved in recent years. However, for the vast majority of mobile users, querying by voice is still considerably easier and faster.
3. Assistive Technology
Voice search may lower the entry barriers into web search for users with visual or physical impairments, as well as those with limited literacy skills.
Since voice search does not need visual attention or the use of hands, it can be used in contexts where typing would be inconvenient, error-prone, or even dangerous, such as driving, cooking, or exercising.
Why Should You Optimize for Voice Search?
When you use text search, you get thousands of alternatives as a result of your search. However, when you use voice search, you usually get one answer depending on various factors. As one might expect, when the searcher is presented with only a few results, the payoff will be enormous for those who obtain one of these limited slots!
In Simple Words
By simply appearing for voice searches matching these types of topics, your firm can boost its business. It can be easily done by implementing local voice search optimization techniques and targeting certain services. Ultimately, it can also help raise your brand’s reputation and trustworthiness by increasing the amount of visits to your website.
What Factors Can Help You Optimize For Voice Search?
Certain ranking elements decide the displayed response, known as the Search Engine Result Page (SERP). Some of the major factors are:
- Page Speed – Pages that load faster have a better chance of being displayed.
- Authoritative Domain – It demonstrates the size and quality of a website’s overall backlink profile.
- Content Ranking – Voice Search may be linked to well-ranked material on the browser.
- Featured Snippets – It is shown above all other results and includes a summary of the answer. Featured Snippets account for roughly 41% of all search results.
- Short And Concise Answers To Voice Search Queries – The ranking can be improved by simple and easy notes. An average result is merely 29 words long.
- HTTPS – HTTPS is used on 70.4% of Google Home result pages.
- Content with Social Engagement – There are 44 Tweets and 1119 Facebook shares on average for a Voice Search result.
- Long Form Content – A page’s average word count is 1400 words.
How Should You Optimize for Voice Search?
You should adopt voice search technology as soon as possible to get the benefits. Here are some strategies to help you get the most of voice search optimization.
1. Utilize Natural Language Understanding (NLU) Tools
Natural Language Understanding (NLU) is a subfield of natural language processing (NLP) that helps computers comprehend and interpret human language by breaking down speech into its constituent parts.
NLU harnesses the power of machine learning to transform speech to text and assess its intent. It is frequently used in business applications to comprehend what people say in both spoken and written language. This information enables virtual assistants and other apps in determining a user’s intent and directing them to the appropriate answer.
The smart use of these NLU tools can help you optimize for voice search better.
- GATE (General Architecture for Text Engineering)
- Apache UIMA (Unstructured Information Management Applications)
- Brat (Browser-Based Rapid Annotation Tool)
- Stanford CoreNLP
2. Use Long Tail Keywords
Voice search isn’t the same as typing into a search engine. People ask more straightforward questions in order to receive more relevant responses during voice search. This is where your content’s long-tail keywords prove to be helpful!
Using these keywords improves your content’s chances of appearing in search engine result pages.
Focus on writing long form content. As you create more content, you’ll be able to process more keywords and ensure that you’re pertinent to a wider range of search phrases. As a result, more traffic is generated.
3. Optimize for Featured Snippets
Featured snippets are highlighted text at the top of a Google search results page in ‘Position 0’. They give users an immediate response to their search query. When consumers type in informational search queries, featured snippets are more likely to surface.
The key is to anticipate the types of questions that people can ask on the browser.
4. Create FAQ Sections
Answering questions like ‘who,’ ‘why,’’ ‘what,’ and ‘how’ should be a top priority in your writing. Moreover, adjectives like ‘best’ or ‘easy,’ as well as question phrases like ‘how’ or ‘what,’ according to studies, are the trigger keywords for 20% of voice queries.
‘How’ has the biggest percentage (8.64%), followed by ‘what’ (5.01%), and ‘best’ (2.63%). Other triggers are the words “where,’ ‘home,’ ‘new,’ ‘recipe,’ and so on.
These keywords could be just what you need to jazz up your voice search optimization, as the technology is now used for more than just research.
Your FAQs should be conversational in tone in order to directly respond to these questions.
5. Analyze Voice Search Data
Currently, we have no data on how customers use voice search to find websites. It’s just one giant data box. It’s impossible to discern whether the search is voice-controlled or text-based. You can, of course, make assumptions, such as that when entire sentences are searched, voice is most often used.
Furthermore, there are a few different approaches to build analytics. You can utilize a Data Management Platform (DMP) to construct specific linkages that connect all of your channels. You can tell when it was a voice command if it’s correctly linked.
The large database delivers tailored information and helps in better understanding the searcher’s purpose.
6. Manage Your Google Listing
To be found on Google Maps, you must first sign up for Google My Business. It is fairly common for businesses to go unnoticed since they are not registered.
Assume you run a clinic and a patient wants to schedule an appointment. They can quickly access your contact information and schedule an appointment if you have a GMB profile. They can even read your other patients’ reviews, which can help build your credibility.
Furthermore, many businesses and professionals continue to make the error of focusing solely on Google. Bing is a major player in voice search as a search engine. Siri gets information from Bing and Yelp. Bing is also used by Amazon Alexa and Microsoft Cortana.
Having a profile isn’t enough; you also need to work to earn reviews and enhance your listing. And keeping things up to date is a crucial component of that.
7. Use Optimized Videos
According to Google’s analytics, several subjects are often searched on YouTube. In the Universal Search, individuals frequently click on the video. Google will most likely utilize this as the foundation for displaying a video.
YouTube video descriptions that are well-optimized might help your content rank higher. The idea is to provide useful information to viewers that will help them better grasp what they’ll be watching.
To provide your visitors with even more information about the content, use text in your thumbnail. This won’t assist with SEO, but it might help with click-through rates if it catches the eye of the viewer.
8. Remember Traditional SEO Practices
Using traditional SEO practices is always important. Voice search results are more likely to come from high-ranking pages on Google. As a result, concepts such as backlinks, authority, page speed, HTTPS, and so on are still relevant.
For example, because page speed is a ranking criterion, fast-loading pages tend to rank higher, and Google normally pulls voice search responses from the top five pages.
Google uses authority to determine whether or not a source is reliable enough to be displayed. Since there is only one response, content’s authority becomes much more important. The rules for establishing authority do not differ from those used in traditional SEO.
9. Use Schema Markup
Google scans and indexes all websites, attempting to decipher the meaning of questions and words. You may tell Google how to interpret particular information using Schema Markup, structured data. As a result, you assist Google in better understanding it.
In a nutshell, this HTML add-on facilitates search engines in comprehending the context of your content, allowing you to rank higher in general searches and be more relevant in specialised voice search inquiries.
Voice Search is evolving at a rapid pace. Users are very much enthused about speech technology and voice search. They expect to use it more frequently and for a wider range of tasks. It will be fascinating to see how far this technology progresses in the future.
What are your views on voice search optimization? Feel free to share your opinions in the comment section! You can also mention your experience of optimizing for voice search and some tips for others to learn.
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