How to Use LinkedIn Events to Promote Online?

LinkedIn Events is a great tool to promote your online events and connect with your professional network. Here are some steps to effectively use LinkedIn Events to promote your online event:

  • Create an event: First, you need to create an event on LinkedIn. Click on the “+ Create” button on your LinkedIn home page and select “Event” from the drop-down menu. Fill in the event details, including the date, time, description, and relevant image.
  • Promote the event: Once you have created the event, you need to promote it to your network. You can invite your connections to attend the event and also share the event on your LinkedIn feed. You can also create a dedicated hashtag for your event and use it in your promotions.
  • Use LinkedIn Ads: If you want to reach a wider audience, you can use LinkedIn Ads to promote your event. LinkedIn Ads allow you to target specific demographics wise, job titles wise, and industries wise.
  • Share updates: As the event approaches, share updates on LinkedIn to keep your network engaged. You can share teasers, sneak peeks, and other relevant information to generate interest.
  • Engage with attendees: During the event, engage with attendees on LinkedIn by commenting on posts and responding to messages. You can also use LinkedIn Live to broadcast the event and interact with attendees in real time.
  • Follow up after the event: After the event, follow up with attendees and thank them for attending. You can also share highlights from the event on LinkedIn and use the event as an opportunity to build relationships with your professional network.

By following these steps, you can effectively use LinkedIn Events to promote your online event and build your professional network.