Instagram Reels Ads: How to Get Started 2023

Instagram Reels ads are a relatively new feature on the platform, and they are a type of ad format that allows businesses to advertise in short, vertical videos.

Here’s everything you need to know about Instagram Reels ads:
What are Instagram Reels ads?

Instagram Reels ads are short, 15- or 30-second video ads that appear in between user-generated Reels content. These ads are full-screen and vertical, similar to Instagram Stories ads.

How do Instagram Reels ads work?

When a user is scrolling through their Reels feed, they will see a mix of user-generated Reels content and Reels ads. The ads will be labeled as “Sponsored” and will appear in between the user-generated content. The ads will play automatically with sound and can be liked, shared, and saved like any other Reels content.

How are Instagram Reels ads different from other ad formats?

Instagram Reels ads are different from other ad formats because they are specifically designed to be short and engaging. They are full-screen and vertical, which means they take up the entire screen of a mobile device. This makes them more immersive and attention-grabbing than other ad formats, such as Instagram feed ads.

How can businesses create Instagram Reels ads?

To create an Instagram Reels ad, businesses need to use the Facebook Ads Manager. They can choose the Reels ad format and then select their target audience, budget, and ad placement. They will then need to create a 15- or 30-second vertical video ad that meets Instagram’s ad guidelines.

What are the benefits of using Instagram Reels ads?

There are several benefits to using Instagram Reels ads, including:

  • Reaching a larger audience: Instagram Reels is a popular feature on the platform, and using Reels ads can help businesses reach a larger audience than they would with other ad formats.
  • Increasing engagement: Reels ads are designed to be short and engaging, which means they can help businesses increase their engagement rates on the platform.
  • Showcasing creativity: Reel ads allow businesses to showcase their creativity and create visually appealing content that can help them stand out on the platform.

Overall, Instagram Reels ads are a great way for businesses to reach a larger audience, increase engagement, and showcase their creativity on the platform.