SEO would be one of the fine career options for all of us who want to work online.
Search Engine Optimization is the crux of Digital Marketing.
As businesses enter into the digital space they have to improve the visibility of their website by ranking among the first ten results on the Google result page.
Otherwise, what is the point in going digital if your website is not even shown to your potential user?
And good SEO effort is needed in order to achieve this.
There are 200 million active websites around the world and all the websites want to rank first for any search related to their product or service.
So all these websites need to do Search Engine Optimization at some level. That is the potential of an SEO career.
Now what are the various job profiles with Search Engine Optimization
SEO specialist /strategist/ Manager
This role involves
- Planning and implementation of organic search campaigns
- On-page and Off-page optimization
- Performance analysis
- Writing website content in line with keyword targets
- Conducting thorough research and interviews
- Creating interesting content in innovative formats
- Researching relevant websites to create backlink
- Auditing content and establishing linking potential
- Conducting regular keyword research
- Keeping track of backlinking websites and their health
Starting off with an entry-level SEO job, you can elevate to higher positions in the following roles
- Digital Marketing Manager
- Marketing Consultant
- Content Head
- Search Engine Marketer.
Before plunging into SEO jobs it is very much necessary for you to be qualified enough to do the job.
SEO is basically for Ranking the content of websites on Search Engines So that Particular content of the website could make a profit from that and dive into a more related customer. SEO always drives you, related customers.
But SEO comes with a vast knowledge of Search Engines. You have to research a fine keyword that is long-tail with low competition. Keywords always play the primary and important role for SEO. So, choosing a keyword is not as easy as it looks. You have to be tricky while researching keywords.
You have to understand Search Engine algorithms and keep the updates all the time. There are two kinds of SEO.
- On-page SEO
- Off- page SEO
On-page SEO is not that typical or I would say difficult but Off-page SEO is. For On-page SEO you need to put your main keyword on your content and images that’s all. But for Off-page SEO you need to do a lot more things. It includes creating Backlinks, Commenting, SMM, Bookmarking, Outreach, etc.
You have to learn each and every of these and Utilize them properly.
What do you think about learning all these things? What if you learned SEO’s vast knowledge?
You can work as a Freelancer Or for a Marketing Agency Or You can do it on your Website Or In a company that is hiring SEO specialists.