There are several factors which together go into building a business into a brand. Few of them may not sound to fit into top priority including creating a logo.
For many businesses, having a logo does not even matter but the thing is, it should matter like sugar to tea. Like an integral part of it. So there are lots of factors which describe how good it is to have a logo for your business.
Why do all businesses have logos?
The reason is crystal clean, it seeks attention, creates impressions which help you to go so far in building the foundation of your brand identity and so more.
I’m not encouraging to get one, I’m just considering how it could be powerful in creating identity by having one for our business.
A well-designed logo can offer significant benefits to business. It can help to attract the interest of consumers, ease brand recognition, separate you from competition, influence investors’ decisions, and convey what a brand is all about.
In this article, I will cover the essence and hopefully help to create a captivating debate around the subject of why it is important to have a logo for your business.
Be different! Ask yourself, what is the last thing that attracted you in the last 24 hours? It can be anything but for sure it is unique that’s why it is still placed in your memories.
Humans are more attracted to unique & differently pleasant things. The same logic works in the logo designing. It’s vulnerable to save ourself from creative and unique things. You can add visual elements to keep it interesting and make it memorable to others. It takes a span of 10 seconds to be fit in a consumer’s mind and apparently form an opinion about it.
Logo Designers have their own vision and know how modifying text or adding an illustrated icon can create the difference.
It Grab Attention
In the digitalization, things shoten like they wish but create a lot of competition in this journey. In the era of 2021, the span of consumer interest also remains a little while they have lots of choices for single needs. Companies have less than two second to justify the product value to its potential consumers.
How do you do it with a logo design?
A logo easily drives attention and communicates a company’s core value and pitch in an interesting way to a viewer. As we all know, appearance is the one of the biggest factors in catching interest and manipulating the mind to look more than by chance.
What brand would you suggest, if someone asks to buy the best shoes? Either you say get Nike or Adidas, which might be a popular opinion in its category. Because they built trust from their service not from now but from years. Trust is developed and built on a well designed logo it makes people to relay quickly and help to achieve loyal customers for a long period.
Create strong first impression
First impression is the last impression, back in the days you heard these quotes several times. But here we put it more in a visionary format to make it understandable how it influences the interest of consumers and creates an impression at first sight.
The great combination of color, tones and font’s tell the idea behind it. You have one chance to get this right to the person who is investing their valuable time in it.
A logo gives recognition to the brand and also a first introduction to the consumers.
So without making any mistakes, focus on delivering the best identity. Don’t forget a well designed logo retains the interest of consumers and invites them to spend in learning more about the company.
To be very honest, people might forget your brand name but your logo restores the immediate associate with their memories. A logo is like a symbolic presentation of your company. It works equally like the name of your company. It helps to recognise a brand without even using a name at the place to introduce.
Logos of popular brands and services like Pepsi, Dominos, Walt Disney, Apple, Amazon are some of the strong logos where logo makers keep in mind how to stand and present a brand logo with good visual, aesthetically pleasant and triggers positive call in the marketing aspect. The logo captures more of an introduction and image of what they have for their consumer.