Google AdWords Remarketing, now known as Google Ads Remarketing, is a type of online advertising that targets users who have previously interacted with a website or app. It involves using cookies and other tracking mechanisms to track visitors and show them targeted ads based on their browsing history and behavior.
The process of Google Ads Remarketing starts with the installation of a tracking code on the website or app. This code places a cookie in the user’s browser, allowing the website or app to track their activity.
Then, when the user leaves the website or app and visits another site that serves ads through Google Ads, the tracking cookie triggers the display of targeted ads related to the products or services they viewed earlier.
Google Ads Remarketing allows advertisers to create customized ads for specific audiences, based on their interests and behaviors.
This can be particularly effective for businesses with longer sales cycles, as it allows them to stay top-of-mind with potential customers who have shown interest in their products or services also purchases have not been made yet.
Overall, Google Ads Remarketing can be a powerful tool for increasing brand awareness, driving conversions and boosting ROI by targeting users who are already familiar with a business and have shown a level of interest in their offerings.