Business-to-business (B2B), often known as B2B, is a type of transaction that occurs between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer. Business-to-business refers to transactions that take place between businesses rather than between businesses and individual customers.
Business-to-business transactions are distinguished from consumer-to-consumer (B2C) and government-to-government (B2G) transactions.
Business-to-business (B2B) marketing refers to the process of selling a product made by one company to another. It’s also required for any business that wishes to provide services to other businesses.
B2B marketing employs many of the same techniques as B2C marketing, but with a few twists.
How important is B2B marketing?
When engaging with their audience, companies that sell directly to other businesses must consider different criteria than consumer brands. Planning an effective B2B marketing strategy is critical for attracting visitors, improving engagement, and eventually generating sales and revenue.
What are some examples of B2B marketing?
Inbound marketing methods, such as content marketing and SEO, are built on the foundation of inbound marketing. Instead of actively seeking out sales prospects through outbound marketing activities, the key goal is to draw them to your brand.
SEO makes it easier for Google to crawl your site and increases your search exposure, making it easier for consumers and sales prospects to reach your brand’s website.
Content marketing raises brand awareness, directs traffic to your digital assets, educates prospects about your services, establishes brand trust through helpful guides, and generates qualified leads.
Account-based marketing allows you to target specific, high-value accounts, as well as individual people inside those firms, for a more granular and concentrated approach.