What is Content Marketing?

The purpose of content marketing is to increase brand exposure, improve search engine rankings, and generate audience interest by creating and distributing digital marketing collateral.

Information marketing is a marketing approach for attracting and acquiring a clearly defined audience through the creation and distribution of valuable, relevant, and consistent content with the goal of driving profitable customer action.

Specifically, there are four key reasons – and benefits – for enterprises to use content marketing:

  • Increased sales
  • Cost savings
  • Better customers who have more loyalty
  • Content as a profit center

Why it’s important?

Content marketing is a tried-and-true marketing strategy. It also gives you a competitive advantage. Take a look at the following stats about content marketing:

Blogs generate 67 percent more leads than non-blogging businesses.
Before connecting with a sales representative, 47% of buyers look at 3 to 5 pieces of material.
Companies that use content marketing grow at a rate of around 30% faster than those who do not.
Seventy-two percent of business to business (B2B) marketers believe that content marketing improves engagement and leads generation.