The purpose of content marketing is to increase brand exposure, improve search engine rankings, and generate audience interest by creating and distributing digital marketing collateral.

Information marketing is a marketing approach for attracting and acquiring a clearly defined audience through the creation and distribution of valuable, relevant, and consistent content with the goal of driving profitable customer action.

Specifically, there are four key reasons – and benefits – for enterprises to use content marketing:

• Increased sales
• Cost savings
• Better customers who have more loyalty
• Content as a profit center

Why it’s important?

Content marketing is a tried-and-true marketing strategy. It also gives you a competitive advantage. Take a look at the following stats about content marketing:

Blogs generate 67 percent more leads than non-blogging businesses.
Before connecting with a sales representative, 47% of buyers look at 3 to 5 pieces of material.
Companies that use content marketing grow at a rate of around 30% faster than those who do not.
Seventy-two percent of business to business (B2B) marketers believe that content marketing improves engagement and leads generation.

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