The purpose of content marketing is to increase brand exposure, improve search engine rankings, and generate audience interest by creating and distributing digital marketing collateral.
Information marketing is a marketing approach for attracting and acquiring a clearly defined audience through the creation and distribution of valuable, relevant, and consistent content with the goal of driving profitable customer action.
Specifically, there are four key reasons – and benefits – for enterprises to use content marketing:
- Increased sales
- Cost savings
- Better customers who have more loyalty
- Content as a profit center
Why it’s important?
Content marketing is a tried-and-true marketing strategy. It also gives you a competitive advantage. Take a look at the following stats about content marketing:
Blogs generate 67 percent more leads than non-blogging businesses.
Before connecting with a sales representative, 47% of buyers look at 3 to 5 pieces of material.
Companies that use content marketing grow at a rate of around 30% faster than those who do not.
Seventy-two percent of business to business (B2B) marketers believe that content marketing improves engagement and leads generation.