What is digital marketing ?


Digital marketing, often known as online marketing, is the promotion of brands through the internet and other kinds of digital communication in order to engage with potential clients. As a marketing channel, this comprises not only email, social media, and web-based advertising, but also text and multimedia messages. Digital marketing is defined as any marketing campaign that uses digital communication.

Summary of Online Digital Marketing

Online and offline marketing are the two primary foundations of digital marketing. However, because I’ll discuss online marketing in a separate guide, I’ll merely describe the many aspects of online marketing here for completeness’ sake.

The following are the seven major types of online marketing:

SEO stands for search engine optimization (SEO)
Search engine optimization (SEM)
Marketing with content
Marketing on Social Media (SMM)
Pay-per-click (PPC) marketing (PPC)
Affiliate marketing is a type of marketing in which you
Marketing via email