Search engine optimization (SEO) is the art and science of finding high ranking pages in search engines such as Google. Because search is one of the main ways people find content online, ranking them on search engines can lead to increased website traffic.
On Google and other search engines, the search results page includes the most relevant ads at the top of the page, following the general search results or what search advertisers call “live search results”. SEO traffic is often referred to as “organic search traffic” in order to differentiate traffic that comes with paid search. Paid search is often called search engine marketing (SEM) or pay-per-click (PPC).
Because search is one of the primary ways users traverse the internet, SEO is an important aspect of online marketing.
The results of a search are shown in an ordered list, and if a site can reach the top of the list, it will receive more traffic. For example, with a regular search query, the first result will receive 40-60% of overall traffic, while the results for the second and third numbers will receive very little. Only 2% to 3% of searchers go beyond the first page of results. As a result, even little improvements in search engine rankings might result in an increase in visitors to business-oriented websites.
What is search engine optimization (SEO) and how does it work?
Search engines such as Google and Bing utilise bots to cruise the internet, travelling from site to site, collecting information about them, and indexing them. Consider the index to be a large library where a librarian can help you find exactly what you’re looking for by pulling up a book (or a web page).
The algorithms then analyse the sites in the index, using hundreds of ranking criteria or signals, to determine the order in which they should appear in search results for a given query. In our library analogy, the librarian has read every book in the library and can tell you which one will answer your questions.
How do search engines function?
In the digital age, search engines are similar to libraries.
Rather than storing copies of books, they keep copies of web pages.
When you enter a search query into a search engine, it searches all of the pages in its index for the most relevant results.
It accomplishes this through the use of a computer programme known as an algorithm.
Nobody understands how these algorithms function exactly, but we do have some hints, thanks to Google.
How does SEO work?
To put it another way, SEO works by demonstrating to search engines that your material is the best result for the given topic.
This is because all search engines have the same goal: to provide their users with the best, most relevant results.
How you go about doing this will vary depending on whatever search engine you’re optimising for.
You must understand and adhere to Google’s algorithm if you want more organic traffic to your web sites. It’s all about YouTube’s algorithm if you want more video views.