What is SEO in Digital Marketing?

What is SEO in Digital Marketing?

Search engine optimization is abbreviated as SEO. This marketing technique is significant in the world of digital marketing since it helps you reach out to more potential clients.

While Google does not disclose its total search volume, it is safe to assume it is significant.

According to some estimates, there are 3.5 billion searches each day, and the number of searches increases by 10% per year.

We’re also aware that, as compared to Bing or Yahoo!, Google has the biggest market share (92%)! Knowing this, it’s evident that using SEO to meet your customers where they’re searching and spending time is a no-brainer.

What are the benefits of SEO?

The advantages of SEO are numerous. Because Google favours sites that deliver the most useful material to users, many SEO approaches and strategies also make your website a more useful location for visitors.

Establish brand awareness 

Improves website user experience 

Increase sales through inbound leads  

Makes your website mobile-friendly  

Increases website speed time 

What are SEO tools? 

You can utilise commercial tools like Moz, SEMrush, Ahrefs, and others to do SEO analysis and inform your strategy implementation. There are, however, several free tools that might help you with your SEO strategy:

Google Search Console is a set of tools that helps you track the amount of indexed pages, security issues, and more in order to improve your page rankings.
Use the Google Keyword Planner to find keywords to target in your website content and to rank for keyword themes.