The collecting, reporting, and analysis of website data is known as web analytics.
The emphasis is on creating measurements based on organisational and user goals, and then using website data to judge the success or failure of those goals, as well as to drive strategy and improve the user experience.
The measurement and analysis of data to gain a better understanding of user behaviour across web sites is known as web analytics.
Analytics solutions track user activity and behaviour on a website, such as how many people visit, how long they stay, how many pages they visit, which pages they visit, and whether or not they arrived via a link.
Web analytics solutions are used by businesses to analyse and benchmark site performance as well as look at key performance indicators that drive their business, such as the purchase conversion rate.
Why web analytics are important ?
It’s an old cliché in business that anything worth doing is worth measuring.
Website analytics provide information and statistics that may be utilised to improve the website’s user experience.
Understanding consumer behaviour is also essential for improving important conversion metrics on a website.
Web analytics, for example, will show you the most popular pages on your website as well as the most frequent purchase channels.
You can also use website analytics to accurately track the efficacy of your internet marketing operations and use that information to inform future efforts.
Sample web analytics data :
The number of visits, the number of unique visitors, the new vs. returning visitor ratio, the country from which they came, and the browser or device they used (desktop vs. mobile)
landing pages that are commonly used
commonly frequented pages are a popular exit page.
the average amount of time spent per visit
bounce rate based on the number of pages per visit