Email marketing is a trend that will never fade off. It is here to stay for a long run.
Reasons why email marketing is important –
- Gmail & Emails Accounts: 90% of B2B and B2C companies focus on emails to get their customers. Loyal and trustworthy customers are built on email chains and they stay connected forever. The target audience on emails is always a quality one and can help generate leads.
- Impact: Emails always have an impact on the reader. The more powerful the email more is the conversion and convincing rate.
- Offers /Discounts: Many brands and companies offer discounts and offer monthly and these offers are shared through an email list. The buyer journey is made smooth as the email arrives in the box and the time buyer decides to purchase the purchase process is made smooth.
- Occasions / Birthdays: Often brands wish on birthdays and festivals which creates a personal touch with the buyers.