Why Is Off-Page SEO Important ?

Digital Marketing SEO - Marketing Bloq

Backlinks and other off-site signals still form the foundation of Google’s algorithm.

In fact, 2021 search engine ranking factors study found a clear correlation between total backlinks and Google rankings.

And Google has gone on the record saying that they still use PageRank.

That said: links are only one part of off-page SEO. Google themselves state that they use other off-site SEO signals to size up your website.

For example, Google’s Quality Rater Guidelines largely relies on a site’s off-site reputation to figure out whether or not that site can be trusted.

Hope this helps.!!!

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