SEO – Search engine optimization involves a set of techniques designed to increase your website ranking and visibility on the search engine results pages (SERP).
It is basically the understanding of how the search engine functions and accordingly optimizing your webpage or website to rank higher on search engines like Google.
According to research by Statista, we have around 1.88 billion websites on the internet. If we consider the user trends, more than 70% of the search engine users are likely to click from amongst the top 5 suggestions on the search engine results page (SERP).
We hardly tend to scroll down when we search for any query. Most people tend to click on the very first website that appears on the search results page.
This is where SEO comes into play! If you effectively optimize your content as per the SEO techniques, your chances of ranking higher on the search engine increase.
When what customers search meets what you have to offer, you should be visible at the top suggestions, which is what increased visibility means. This is why SEO is essential.
The search engine algorithms crawl your website, looking for relevant words, phrases, documents, images, and a variety of other things.
When a user searches for anything, the search query is matched with the stored data, and the user is provided with the most relevant results.
To master SEO techniques, you need to have a clear understanding of what customers are searching for on search engines, the keywords that they use while searching, and the answer that they are looking for.
If your content syncs with these factors, you are sure to rank higher and gain more organic traffic to your web page, which will eventually help to turn your visitors into customers.
Considering the benefits of SEO, investing in creating SEO-rich content would be a smarter move!
Here are the key benefits of SEO
- You can generate more quality leads
- Helps you to rank organically rather than using paid mediums
- Helps you to stay ahead of the competition
- SEO results are measurable
- SEO can be thought of as a long-term marketing strategy
- Provides better user experience
In order to rank your website:
- Do strong keyword research and choose the best keywords
- Use proper tags, headers, and description
- Keyword optimize your meta description
- Try to use the main keyword in your title
So, this is how SEO works. As SEO results are measurable, you can always optimize your strategy in order to achieve desired results.
Search engine algorithms keep on changing and so you need to keep your content updated and be consistent in order to maintain your rankings.
Hope this helps!